introduction to IA-web design

What does “IA” stand for?

“IA” stands for Information Architecture.

What is Information Architecture?

  • It is the structural design of shared information environments.

  • The synthesis of organization, labelling, search, and navigation systems within digital, physical, and cross-channel ecosystems.

  • The art and science of shaping information products and experiences to support usability, findability, and understanding.

  • An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

In simpler terms

It is the organizing, structuring, and labelling content in an effective and sustainable way.

What is an Information Architect?

  • It is an individual who organizes the patterns inherent in data, making the complex clear.

  • A person who creates the structure or map of information which allows others to find their personal paths to knowledge.

  • The emerging 21st century professional occupation addressing the needs of the age focused upon clarity, human understanding, and the science of the organization of information.” – Richard Saul Wurman

Some Information Architecture projects

  • Plan structure and navigation for eCommerce website.

  • Structuring online help for an organisation.

  • Identify menu groups and subgroups for a software application.

  • Determine potential categories for a group of items/knowledge.


In conclusion, these are the introduction to Information Architecture. We hope this article benefits you. Stay tune to our next blog post where we will be sharing with you on more tips regarding the various topics. Also, you can check out our previous blog post . Alternatively, you can visit our website for more information.