Our Perspectives on Digital

introduction to IA-web design
Users don’t have much patience when it comes to bad user experience. Thus, having a well thought out IA would be important.
usability-methods
Usability methods ensure that your website functions at the best interest of your users with various evaluation techniques.
SEO or SEM?
SEO is often used as the umbrella term of SEM but it is important to know their differences before you can choose between them.
usability-metrics
Unlike other metrics, usability metrics are forward-looking and are the only measurement of a person’s experience with a design.