Colour Blog Banner in web design

There are many reasons why the colour selection is important in creating a web design. The most crucial reason would be to create a distinctive design that is easily identifiable with a company, commonly known as Branding.

  • Brands often have a set of colours that are chosen to represent the company. The colours are often used uniformly throughout all of the company’s marketing, advertising and media materials. As a company website is commonly a business’ most prominent online presence, it is essential for their branding to remain consistent.

    The infographics below from HubSpot shows the impression of brand colours on people:

Impression of Consumer towards "Yellow" in web design
Impression of Consumer towards "Blue" in web design
Impression of Consumer towards "Red" in web design

What Are Colours?

Commonly referred to as “Hues” (Pure Colour), they can be split into 2 basic groups- “Primary Colours” and “Secondary Colours”.

Primary Colours
Primary Colour Wheel in web design

Red, Blue and Yellow. They are base colours and cannot be obtained by mixing any colours.

Secondary Colours
Secondary Colour Wheel in web design

Green, Orange and Purple. Secondary colours are obtained by mixing 2 primary colours.