filling up forms

Before we dive in and learn how to apply usability heuristics in designing an e-commerce website, you will need to know and understand what the 10 usability heuristics are.

The purpose of applying the 10 usability heuristics is to ensure that the website is user-friendly. If you have an existing e-commerce website, you can use these heuristics to evaluate if your website is user-friendly. After all, designing a good website gives users a better experience when interacting with it.

10 Usability Heuristics:

  • Visibility of System Status

  • Aesthetic & Minimalistic Design

  • User Control & Freedom

  • Flexibility & Efficiency of Use

  • Help Users Recognize, Diagnose & Recover from Errors

  • Recognition (Rather than Recall)

  • Help & Documentation

  • Error Prevention

  • Consistency & Standard

  • Match between System and the Real World

Visibility of System Status


milestone of delivery process of products

Definition: The system should always keep users informed about what is going on, through appropriate feedback within a reasonable timeframe.

Layman terms: Users will always want to know how many steps it takes for them to complete the buying process.


Where you can apply the usability heuristic when designing e-commerce website:

  • Checkout Page

  • Delivery Checking