It is only in the last decade that the Internet has really taken the world by storm. The advancement in bandwidth speeds and cheaper costs have led to the emergence of a digital realm. A realm that offers a ton of valuable information within seconds. While you may have a website, there are plenty of reasons why it is underperforming and why you need a brand new website. In this post, we will list out five indicators which suggest that you need to transform your website.
1. Aesthetic Design and Appeal
If you had your website designed in the early 2000s, there is every reason to upgrade its design and interface. The CSS, HTML 5 today provides really aesthetic appeals and design that can outclass the earlier designs by a mile.
2. Less Traffic
The trends in design are always changing. And people do notice it. Websites with unique designs and templates will always give an edge. According to Colorcom, color has been found to increase brand recognition by up to 80%. If you are witnessing less traffic despite quality content, the design is likely to be the culprit.
3. Not Mobile Optimize
4. Difficulty in Updating Content
A good content is imperative to keep the user engagement high and to ultimately gain conversions. However, if your website platform has now become outdated, then you might find it extremely hard and time-consuming to update the content. Newer platforms allow for quick and hassle-free adding of the content along with various media like videos and the images.
5. Slow Site Speed
Nearly 47% of consumers are likely to abandon a website, if it doesn’t load within 2 seconds or less. A website redesign is a must if your website is suffering from slow speed due to factors like redirects, optimized images, improper CSS, too many plugins, disabled compression.
Bounce rate is all that matters
No matter what design and development platform you opted for your website, for SEO, low Bounce rate is the only thing that matters. Google has time and again stated that relevance is the key factor for ranking and therefore your site need to display relevance through images, design, development, videos, functionalities, and textual content.
Pixelmechanics is a leading web design company Singapore that offers E-commerce development and website creation services also. Our aim is to always stay abreast to the trending design and developments which helps our clients collect more leads and conversions.
We are known to fulfill bespoken website design and development requirements that makes the website stand apart from the competitors. For more information, have a look at our portfolio to gauge the quality of our work.