When it comes to SEO rankings, engagement of traffic on your website is vitally critical. Content and video are just a couple of forms of engagement, but they are definitely time-consuming. There are other proven ways also. In this post, we will briefly discuss them. Stay tuned!
1. Free eBooks, Offers, Discounts
People love freebies. Whether it provides them significant value or not, giving away freebies is guaranteed to increase the engagement. According to the reports, by offering something for free in the initial run, users generally tend to opt for monetized subscriptions and other services.
2. Live Chat
People have all sorts of doubts, and questions for which they sometimes cannot find content on your website. And this is why having a live chat helps. And live chats specifically by humans even help more. A reputed study has shown that live chats increase user engagement by a whole new level.
AI-based chat boxes are good but they are more apt for answering specific questions only. For a broad range of conversations and therefore engagement, it is so much better to opt for the live chat.
3. Social Media Shares
Social media is an excellent way of sharing the information. You can even request your customers to like your FB page or subscribe to the YouTube channel in order to access some quality information. This not only gives you more subscribers but also spreads your recognition.
Creating attractive visuals are important in order to increase the relevancy, and hence the engagement level. A perfect mixture of visuals and textual information goes a long way in compelling the user to use your social media shares.
4. Discussion Thread
People love to voice their opinion and therefore, there is a definite need to allow them to speak their minds on your website. If you are in need to reduce the bounce rate, a discussion thread can significantly help in your endeavor.
5. Polls and Surveys
This method is not only likely to stir exponential growth in engagement but it is extremely easy and cost-effective too. By getting to know about the likes and preferences of your traffic, you can gear your content marketing strategy into that particular direction to get even further engagement.
We don’t really bother what tactics you adapt; the key thing is to offer more value to your users. For e.g., these days, racing bar charts are getting millions of views on YouTube. Racing bar charts are excellent data visualizing tactic that provide data in an entertaining way. You can watch one such video of a racing bar chart here.
Pixelmechanics is a leading website design and development company in Singapore. We are creative folks who get our juices flowing by fulfilling bespoke requirements. Our data-driven design, development and marketing tactics will help your organization to get more exposure. Let us know your creative requirements and we are sure to fulfill it with utmost sincerity.