8 principles of information design design web development

What are the 8 Principles of Information Architecture Design?

  • The Principle of Objects

  • The Principle of Choices

  • The Principle of Disclosure

  • The Principle of Exemplars

  • The Principle of Front Doors

  • The Principle of Multiple Classification

  • The Principle of Focused Navigation

  • The Principle of Growth

The Principle of Objects

Treat content as a living, breathing thing with a life cycle, behaviours and attributes.

The Principle of Choices

Greater number of options can make it more difficult for people to make a decision.

The Principle of Disclosure

Show only enough information to help people understand what kinds of information they’ll find as they dig deeper – Progressive Disclosure.

The Principles of Exemplars

Describe the contents of categories by showing examples of the contents.

The Principle of Front Doors

Assume at least half of the website’s visitors will come through some page other than the home page.

  • A destination page has to help users understand what else they can find on the site.

  • The homepage does not have to revel every piece of content.

The Principle of Multiple Classification

Give users several different classification schemes to browse the site’s content.