When it comes to user experience design at this current age, we always think about software-oriented design and how it affects our websites and mobile applications.

The fact of the matter is, that almost every product is created with the intention of creating the best user experience.

1. User Oriented

User experience is what revolves around all aspects of user’s interaction with the company, its services and the products.

Creating products that revolve around user experience first, helps to provide usability at its finest. Systems or products are usable when it provides a service and is of use to a main user, this in turn makes life easier for the person.

2. Creates Structure and Guidance

User Experience can give structure and guidance to the product. Creating a great user experience can figure out the goals that you have for your product. Often, planning and feedback is required to figure out these goals and the different perspectives from people can help in the planning process for the product. Site structure, content and audience will fall right into place when the goals are set.

Great planning and coordination then turn in to how we place the components for said product. In this case, we are talking about the digital world and how websites as well as mobile applications have a higher value when the user experience is great. When users can interact well and are able to understand the placements of the components without teaching them, it means it is a great user experience.

3. Better business

Lastly, it can lead to better business. The other reason why we would like a great user experience design, to have better customer retention. A difference in bad and good design is that good user experience allows for a person to use the website longer and they tend to explore the website more.


In summary, the quality of your user experience design will lead to the downfall or the success of your product or service. The creator of the Kodak camera did not have any skill or any knowledge of using a camera. However, George Eastman understood the power of user satisfaction and he was one of the people that evolved photographic technology. His marketing line as “You push the button; we do the rest” which really symbolised the power of great user experience.