Having a mobile-friendly website allows a smartphone user who visits EMICAKES website, be able to view a miniaturized version of the desktop website with the same smooth user-experience. Having good user-experience will also allow the user to search for the cake & pastry that they want accurately & efficiently.
Having a tablet-friendly website for EMICAKES takes personal interaction a step further. To some users, it might be more convenient to use a tablet to make an order than on a laptop. A tablet-friendly website also has large touch targets that allows users to navigate with confidence.