Project Description


To brand Heng Seng as a trustworthy partner & engage visitors about their services, bringing them one step closer to becoming customers.

What We Did

We’ve designed the website to align with Heng Seng’s brand, focusing on transparency & simplicity.


Heng Seng Pawnshop is a trusted provider of quick, hassle-free cash for customers who pawn their valuables; they also sell quality pre-owned valuables at their shop front. 

Brand Experience

We listen to the story behind HENG SENG‘s brand & we design the website to align with their brand values so that the website would serve their brand for the years to come.

Navigation Efficiency

When a customer visits the website, it is as if he/she is “walking” into the store & they would want to understand the types of services/products HENG SENG offers quickly. Thus, when designing we’ve taken into consideration the number of clicking/scrolling to be as little as possible.
Heng Seng Pawnshop trades, swaps, barters or laybys quality used goods that customers bring in. Heng Seng also offer consignment services to sell these goods on customers’ behalf. Customers can choose to transact with them through cash, Visa, MasterCard, Bank Card or Eftpos at their convenience.
“We pride ourselves on conducting our business honestly and fairly, bound by the ethical code of the Pawnbrokers Association of Singapore.”

– Heng Seng Pawnshop