Infiniti Jewels Pte Ltd
Outranking Competitions and Achieving Higher ROI
30%
Targeted Keywords in top 3 keywords ranking
15
Increase in organic goals conversions
39%
Increase in Paid Search Conversions
21%
Decrease in Paid Search Cost Per Conversion
Positioned within a highly competitive market, particularly in the search space, with lots of commercial jewellery competing on page 1 of Google. Infiniti Jewels had a well designed website, however, their organic search rankings were poor and their digital marketing efforts were not producing desired results
Focus
Keyword Research
Compelling Ad Copies
Budget Management
A/B Testing
SEO Audit
Competitors Analysis
Data Analysis
SEO Implementation
We audited Infiniti Jewels existing Google Ads account and identified several high-cost and low-converting ad groups and keywords. To reduce the cost of paid search and increase the volume of high-quality website traffic, the client’s entire ad account was restructured to focus on their core products such as engagement rings and diamonds.
A comprehensive organic strategy was also executed, including content optimization and the creation of a high-quality backlink profile, to increase their keyword rankings.
30%
Targeted Keywords in top 3 keywords ranking
15%
Increase in organic goals conversions
(3 Months Comparison)
39%
Increase in Paid Search Conversions
(3 Months Comparison)
21%
Decrease in Paid Search Cost Per Conversion
(3 Months Comparison)