Outranking Competitions and Achieving Higher ROI
30%
Targeted Keywords in top 3 keywords ranking
15
Increase in organic goals conversions
39%
Increase in Paid Search Conversions
21%
Decrease in Paid Search Cost Per Conversion
Positioned within a highly competitive market, particularly in the search space, with lots of commercial jewellery competing on page 1 of Google. Infiniti Jewels had a well designed website, however, their organic search rankings were poor and their digital marketing efforts were not producing desired results
Focus
We audited Infiniti Jewels existing Google Ads account and identified several high-cost and low-converting ad groups and keywords. To reduce the cost of paid search and increase the volume of high-quality website traffic, the client’s entire ad account was restructured to focus on their core products such as engagement rings and diamonds.
A comprehensive organic strategy was also executed, including content optimization and the creation of a high-quality backlink profile, to increase their keyword rankings.
30%
Targeted Keywords in top 3 keywords ranking
15%
Increase in organic goals conversions
(3 Months Comparison)
39%
Increase in Paid Search Conversions
(3 Months Comparison)
21%
Decrease in Paid Search Cost Per Conversion
(3 Months Comparison)