U-Scents International
Enhancing Online Sales and Conversion Rates
35%
Increase in eCommerce website orders
65%
Increase in Organic Website Traffic
26%
Decrease in cost per conversion
41%
Increase in Paid Search CTR
As a skincare company, U-Scents faces intense competition, high advertising costs, and changing consumer preferences. They were struggling to increase brand awareness and sales despite offering high-quality products. They have tried different marketing strategies, but none has yielded the desired results.
Focus
Digital Advertising Audit
Digital Advertising Strategy
High Quality Content Creation
Audience Analysis
Budget Management
A/B Testing
With an aim to enhance their brand visibility in Google and drive growth for their online store, U-Scents teamed up with Pixel Mechanics. We devised a dynamic digital strategy to increase the quality of traffic and generate sales through their website.
We ran a series of paid ad campaigns across Google and Facebook that focused less on brand and more on product-related, attention-grabbing headlines that included USPs. Ensuring the ads only captured demographics based on precise affinities
35%
Increase in eCommerce website orders
(3 Months Comparison)
65%
Increase in Organic Website Traffic
26%
Decrease in cost per conversion
41%
Increase is Paid Search CTR