The success of every good website depends on its designs. A brilliant design requires a wide range of experienced professionals. Being aesthetically pleasing is one of the significant elements that make a website stand out, however, a good website needs more than just aesthetics.

Before designing a website, it is essential to research and craft out the themes and design ideas for your website. On top of the aesthetic and user-friendliness, it is important to be engaging as well.

1. Visually Aesthetic

Imagine this scenario - You are browsing the internet and coincidentally chanced upon this website. What do you think? The information is all over the place with no consistency. This is an example of a badly designed website. Let’s take a look at the steps to design a visually aesthetic website-

Image Credit: Ugly Website | Web Design

This is an example of a bad looking website. So let's take a good look at the steps for designing a visually aesthetic website.

Easy-To-Read Text

The most effective “easy-to-read” text is simply black on white background. Of course, you can play around with the colours as long as the users find the content readable and do not cause any confusion.

Simplicity

It is always good to keep your website as simple as you can. A cluttered overly designed website will not work. Having too many elements or contents will only serve as a distraction for the users. This causes mixed messages to be driven across due to no clear Call-To-Action.

Typefaces

Readers don't exactly read, they scan through to see which information catches their eyes.

Typefaces are important as it gives a sense of style to the website. Fonts that are easy to read are commonly used and recommended to be between the standard size of 10px - 12px. The website reflects the company. Therefore, it is important for it to be visually pleasing.

To find out more about the importance of the appearance of a website, visit Infogenix for more information.

2.  Contents

Content makes up 90% of every website. It leads the visitors to find out about your company and browse your website.

“Short & Sweet”

Label topics clearly and break large chunks of texts into smaller paragraphs to make an article neat and organised.

Regular Updates

Updating regularly helps to attract and retain customers. It also helps to decrease the percentage of bounce rate.

3. Consistency

Consistency is important. Inconsistency in the website can turn visitors off from visiting your website. Remember the Web Elements to maintain consistency throughout the website.

Web Elements

Web elements are essential building blocks when building a website. It is important to plan everything before designing the skeleton of the website. The header, footer and banner should match. This ensures that the website is consistent.

4. Mobile Compatibility

Due to the growing usage of mobile phones, tablets and other devices, it is common for people to browse on whichever device that they have available. Hence, it’s essential for the website to be mobile optimised.

Conclusion

Your website is just like your business card - it represents you and your company. Take a look at the websites that grab your attention, how do they evoke your emotions and entice you to keep scrolling?

The market for eCommerce is far from over-saturation with a ton of eCommerce sites still emerging. In order to engage users and acquire more retailers, efficient web design and development plays a key role. At Pixel Mechanics, we combine simple, elegant and trending layouts with user intent functionalities. This is where we excel.