Digital Marketing Case Study for Rich & Good Cake Shop
Bringing home-baked goodness to everyone since 1997
Problem Statement
What De Did
Focus
User Journey Mapping
User Access Management
Responsive eStore
Product Management Module
Shipping / Fulfilment
Mobile and Speed-Optimized Design
Incorporating Complex Delivery Requirements
Before—Default checkout template
After—Customised checkout functions
Incorporating Complex Check-Out Requests
Flexible and Efficient Content Management
Ensuring Efficient Administration and Logistical Management
To reduce any risks of miscommunication amongst various parties involved in the operations regardless of their literacy, additional development time was invested in creating a customized invoice template. This was also designed to streamline the tax invoicing process and simplify administrative tasks for the client.
Additionally, we recognized the need to optimize the delivery information shown to the courier. We thus developed a system that only displays relevant information such as the customer’s name, shipping address, and any necessary additional information when the contents are exported.