Part I: Introduction
Do you know that impactful ecommerce website design enhances conversions massively? In most cases, ecommerce shop owners do not emphasize designs of their websites. However, if you want to know how crucial it is to make your ecommerce website well-designed with proper research on your audience, you would lack revenue potential of your website.
Let’s ask the very question that you need to ask yourself, is your eCommerce website design impactful enough to enhance conversions? The design of an eCommerce website plays a key role in determining the conversion rate of that eCommerce website. Therefore, you need the best eCommerce website development company to increase your conversion rate.
The most crucial aspect of producing an impactful eCommerce website design is to understand your visitors. This way, you will be able to provide them with much-needed value. It does not matter if you do not have the best eCommerce web design solution.
This guide will walk you through the process of designing an eCommerce website that enhances conversion.
Part II: Best eCommerce Website Design Tips and How They Enhance Conversion Rate
Discover your target market
You should carry out in-depth surveys and research on your target market. This will enable you to understand the motivations, needs, and pain points of your target audience. Additionally, user research will help you create user personas and their use scenarios. You can use the information gathered during your research to create products that meet your target market needs. If you do not know how to find your target market, you can hire a web designing company in Singapore.
Google Analytics data can be your main tool at this point. With the help of this tool, you can create sales funnels and identify bottlenecks and potential improvement areas.
Do some market and industry research
Use niche players and competitors as inspirations when producing design concepts. Analyze the types of designs that are currently being converted as well. Analyzing pre-made design templates is another technique to gain a general grasp.
Use top-notch product photographs
Using graphics in the right place, at the right time, and in the right way can improve your conversion rate. However, the way you use them will determine how well your eCommerce website converts. The photograph should display what the product entails and be visible for everyone to see.
Concerning product photos, bigger is not necessarily better. According to a study by ConversionXL Institute, people react differently to various product types and image sizes. To establish the best size for your product images, you should conduct A/B testing.
Add emotional appeal
Emotions have a crucial role in influencing a lot of purchasing decisions. Therefore, you need to make your products, photos, and descriptions relatable. Moreover, they must convey the pleasant feeling that your clients hope to experience after utilizing your products. You can achieve this by taking up the help from the best web design company in Singapore.
Include product videos
Videos can be included on landing pages to generate interest or on product pages to provide visitors with more information about the items. To capture your visitor’s attention to the video, add a thumbnail that has a play button.
How well your videos perform is also dependent on how long or short they are. They must be brief enough for viewers to watch to the end, and long enough to offer relevant information.
According to Wistia, viewers are most engaged with videos that are under two minutes long. There is always a sharp decline from minutes 2 through 3. Research for the best video length and type!
Video is the best means of demonstrating your products in use. When it comes to educating potential customers about a product, video content is a helpful resource. In fact, 94% of marketers claim that utilizing video content has increased customer understanding of a product or service. It has been proven to enhance conversion rates for many businesses. You can go from how-to videos, comparison videos, and even user-generated or product review videos with the help from the best SEO agency in Singapore.
Include strong CTAs
An impactful ecommerce website design enhances conversions made on your website, including right CTAs. A strong Call-To-Action (CTA) tells customers what to do next. Your pages should have a strong CTA that communicates the benefits of your offering and nudges users to act. Create the CTA button with a bold color or an attention-grabbing shape to grab users’ attention. Choosing and testing the ideal color, size, and placement is essential for an effective CTA design.
With CTAs, you can provide users with critical information and directional cues, such as:
- Exclusive offers
- Information on product trends
- A direct link to your return policies
Provide multiple payment options
If you are venturing into designing and developing an eCommerce website yourself, you should always include multiple payment methods in your designs. These should include net banking, credit card, debit card, bill desk, UPI, etc. Not all of them may be feasible, but you should nonetheless include the most well-known payment options. In doing that, provide the top 3 or 4 well-known and used payment options. This will quickly boost your conversion rate.
Add a section for reviews
When customers visit your eCommerce website, they have the intention of reading reviews from previous customers about the product they have chosen. The inclusion of reviews on eCommerce websites is a highly effective method for turning a casual interest into a sale. Just below the merchandise, you can include customer testimonials to demonstrate your reliability. Prospective purchasers enjoy hearing from previous buyers.
To achieve this increase in sales, you could ask the client to provide insightful product feedback and request for help from a digital marketing agency in Singapore.
Make your website mobile-friendly
When attempting to make your website mobile-friendly, high-quality images of your business or products are crucial. Make sure the images of your products are of the highest caliber and they show every angle and aspect of the products. Potential purchasers become more confident as a result. To be quite honest, few website visitors read everything that is written on the website. Images, therefore, serve as the initial impression, and we are all aware that first impressions are lasting.
Part III : Conclusion
We have tried to share all those tactics here so that you can understand how an impactful ecommerce website design enhances conversions. All web design Singapore services must understand that an eCommerce website’s main objective is sales. This objective includes receiving emails, registering, gaining more social media fans, or sharing material. All these objectives are achievable with the right eCommerce website design. And if most of the design tips can be addressed properly, you are good to go.