Artificial Intelligence has taken the digital world by storm, from the increasing number of self service registers to advanced machine learning reports; artificial intelligence is almost everywhere. There are tons of options available, but how can we effectively integrate artificial intelligence to further compliment your existing eCommerce platform? In this article, we shortlisted 3 key questions to ask when selecting AI options or tool for your organisation.
1. Prioritize upgrading outdated technologies
Don’t fix what is not broken. Consider to shed old technologies and upgrade to advanced tools to create experiences that jumps curves. Understanding such expenses allows your marketers to reduce both time and effort prior to leads generation.
2. Selecting the right tool
There are tons of such tools recommended on WordPress and Shopify app stores, selecting the right tool can be of a hassle, considering how each fits the capabilities individually. Instead, we should understand how each AI tool works directly on the specific needs of your organsation’s advancement, understanding how one is able to upsell or cross-sell an overall experience.
3. Measuring an AI investment
Setting a targetted ROI is important, creating such clear benchmarks is crucial for expectations intended whether the investment is wise.
Examples of Artificial Intelligence (AI) integration in eCommerce
1. AI Infused Email Marketing Tool
Machine learning algorithms processes vast sets of data and patterns amongst customers, this sets as a tool to further elevate tailor made marketing strategies to specific customer segments. Enabling organisations to personalise marketing messages across masses.
2. Smart Product Recommendation
Normal recommendation engines tend to focus on “latest” or “most popular” products, AI-powered ones use individual customer data, as well data from customers displaying similar traits, to learn the best product to put in front of each person.
2. AI Chat bot
Automation elevates “very assistant” approach to customers, such AI tools helps retailers to provide a more personable service without needing human supervision.
Selecting the right integration can range from a wide array of tools offered, but inserting the necessary ones will definitely create an impact to your existing work processes within your eCommerce platform. Take your time to experiment and choose the right fit!