The quality of the user experience design will contribute greatly to either the success or failure of any product/service. The creator of Kodak – George Eastman – did not have any skill or knowledge about using a camera. However, he understood the power of user satisfaction and became one of the figures that lead to the evolution of photographic technology. To succinctly sum up the power of great user experience, and quoting one of Kodak’s most famous slogans – “You push the button; we do the rest”.