There is no doubt about the viability of an e-commerce business. Owing to the gargantuan rise in Internet traffic, E-commerce has become an extremely profitable venture. However, the likes of Amazon, Alibaba, and Walmart have set the benchmarks very high and dominates the lion share of the market. Nonetheless, there is still plenty of demand for the E-commerce services throughout the world.
But when it comes to creating an E-commerce website, things aren’t straightforward. There are a lot of factors which should satiate the requirement of the user. And in this post, we will cover four essentials for creating an engaging E-commerce website design. Stay tuned!
1. Responsive Design
More people are browsing the Internet today than ever. And from portable devices. It is widely estimated that nearly 50% of traffic exit a website when the layout does not appeal to them.
This is why a website needs to have a responsive design, irrespective of the size of the screen. People now access E-commerce sites and make an order right from their smartphones and tablets. Therefore, it is imperative to take care of responsiveness. The more complex and detail-oriented the layout is, the more challenging it is to make it responsive for all screen sizes.
2. AI for Recommendations
Do you really know the best way for traffic retention on an E-commerce website? By recommending products based on people’s likings. The more your E-commerce site can do that, the more traffic it will acquire, which will also help in faster rankings in the SEO.
Enabling personalization is also an excellent way to provide an enriched buyer experience. Gamification and chatbots can massively notch up the engagement to a whole new level.
When it comes to shopping, people are unable to stay patient. This is true in the case of both outdoor shopping and online shopping. Therefore, with all those engaging images, themes, fonts, chatbots, and products, your E-commerce website also needs to have a fast page loading time. Anything within the three seconds is appreciable, whereas a page loading time of 6 -7 seconds will repel the users to your competitor.
4. Safe and Seamless Payment Gateway
The payment gateway needs to obviously have a high encryption system. And it has to be fast and seamless. Plus, there needs to be proper invoicing which allows the user to keep a track of their purchase history so that they have no trouble in dealing with the conflicts if it arises.
The market of E-commerce is far from over-saturation and this is why a ton of E-commerce sites are emerging. However, in order to engage the user and to acquire more retailers, the design, development, and functionalities have to be top-notch. When it comes to developing, designing an E-commerce website, PixelMechanics combines simple, elegant and trending layouts with user intent functionalities. Efficient web design and development plays a key role in acquiring traffic and retailers. And this is where we excel. To inquire more about our E-commerce website design and development in Singapore, give us a call at +65 6802 9677.