Search Engine Optimization has become increasingly competitive in the last decade. In order to acquire more traffic, SEO companies have utilised all sorts of tricks. This has forced Google and other search engines to refine their algorithms in order to serve the most relevant information to its users.
When it comes to acquiring traffic from SEO in both short and long term, four factors remain highly valued even in the year 2019. In this post, we will cover them in brief. Stay tuned!
1. Website Design and Development
Google checks the exit rate (Bounce rate) of the visitors. When it comes to achieving the rankings, the first and foremost is a standout website design and development. Compelling website design is able to catch and retain the attention of the user.
2. Content
Content is making headway in today’s digital realm. The present need is informative content rather than promotional ones. If you are willing to research and provide high-quality information in an industry which demands it, you will get plenty of traffic from Google.
It is also important to note that the more unique a content is, the more authority your site will gain. Once you acquire such status, you can enjoy a monopoly in the organic traffic market of your industry.
3. Nofollow Backlinks
Nofollow backlinks are a must. Too many Do-follow signals raise suspicion. Therefore, a certain amount of nofollow backlinks helps to dilute any suspicious marketing tactics. However, it is important to note that spamming and nofollow backlink is very different. You want to avoid the former at all costs and concentrate on the latter.
4. YouTube
In comparison to social networking sites and its content, YouTube is an unexplored avenue which can bring in a lot of quality traffic. Creating high-quality informative videos will divert a fair share of traffic onto your website.
One Common Criterion for Achieving SEO Rankings
Google has time and again stated that it focuses heavily on user experience. There are many ways to create engagement in the digital world. Infographics, content, high-end website design and development are some of the prominent ways. The intent should always be to provide relevant information.
Google has developed sophisticated ways to determine the relevancy of the content. With frequent refining and updates being implemented, it only makes sense that cutting corners will not work with SEO.
About Pixel Mechanics
The market for eCommerce is far from over-saturation with a ton of eCommerce sites still emerging. In order to engage users and acquire more retailers, efficient web design and development plays a key role. At Pixel Mechanics, we combine simple, elegant and trending layouts with user intent functionalities. This is where we excel.