What are SERPs – Importance of SERPs for SEO

Table of Contents

Part I: Introduction



Search Engine Results Pages, also called “SERPs,” are what Google shows when a user searches for something. Today, many of the best SEO agency Singapore understand importance of SERPs for SEO can be because you can find video results, knowledge graphs, featured snippets, and paid Google Ads results.

SERP features doesn’t only improve ranking, but it also increases a website’s visibility. The outcome is to generate higher returns on your investment when opting for a digital marketing strategy. If you are considering to start an e-commerce website and development project, you must consider SERP features.

In this write-up, you will learn why SERPs are important for SEO. However, before we go any further, let’s define SERPs.

Part II : What does SERPs mean?

SERP is an abbreviation that means “Search Engine Results Page.” SERPs, or search engine results pages, are the areas or pages that come up when you search a site like Bing, Google or ASK. SERPs display different results depending on the search or request you input. For instance, a search for “Singapore web design services” will show different results compared to a search for “the best corporate website development in Singapore.”

The search engine employs an algorithm to decide which pages are most pertinent to your query when you input a question and press “enter.” The relevant pages are then displayed on the SERP, typically in ascending order of relevance.

Some SERPs show more than just web pages. For example, they may show local results, videos, images, and more. SERP rankings are significant because they decide which search results will appear when someone searches. It’s an integral part of any SEO tactic.

Part III : Why is SERP important for SEO?

Knowing the importance of SERPs for SEO will help you understand how search engine ranking works. Since about 13% of all Google searches show a featured snippet, one can conclude that Google users are becoming increasingly used to having their answers appear right in the search results. Google says that 15% of searches daily are new, but that leaves a lot of opportunity in areas where there won’t be a site ranking for snippets yet. Here are a few reasons why SERP is important for your SEO.


Improves domain authority and Internal links

Brand strategy | seo services singapore

Brand strategy

Another benefit is increased domain authority. If your site has a high domain authority, search engines may send more organic traffic than those with less authority in your niche. SERPs are important to SEO because they give your site more authority and visibility. They can get other sites with good content to link to yours, making you the best e-commerce website development company.


Increases User Contact Points

SERP includes several elements that assist website owners in obtaining contact information. These include local packs, featured snippets, knowledge graphs, organic results, and people also ask.

If you recognize how to use these elements correctly, you can enhance visitor engagement. For instance, you can display the answers to customers’ queries in featured snippets segment, which may encourage users to click and devote more time reading your material.


Increases Traffic

SERPs are a proven approach to improving site traffic, which is why they are important to SEO. While appearing on the first page of search engine is difficult, doing so with a solid SEO plan could pay off in terms of improved site visibility. You receive more traffic to your site because more people see your content.

Remember, you can use Google Ads to increase your SERPs presence. The uppermost quota of the SERP and the bottom end display advertisements and pay-per-click results. SEO brings in free organic traffic, but the costs of your plan may be high at first.


Helps builds credibility

If you are seen as an authority on a subject, you can increase traffic to your website and maintain more visitors. One way to show your knowledge is to stay on the first page of the SERPs. Visitors subconsciously trust your content more when you have a high SERP ranking because they believe you must do something correctly. The key to building authority is producing content that fully addresses consumers’ questions or worries about the subjects you specialize in.

Part IV : How the best SEO agency Singapore can help use SERPs

How the best SEO agency Singapore can help use SERPs | digital marketing agency

Since you understand the importance of SERPs for SEO campaign, you should understand how to implement them to increase your customer base. You can achieve this through several means. 

Choose popular keywords

One of the most crucial elements in establishing a site’s position on SERPs is the relevance of its keywords. Therefore, you must focus on high-traffic keywords if you want to rank better on SERPs.


Focus on high-traffic keywords

With this, you can optimize your website. It ensures that your site is mobile-friendly, has high-quality content, and loads rapidly. To rank higher in SERPs, you must ensure that your website meets all these requirements.

Part V : Conclusion

Becoming the best SEO agency Singapore is not a complicated process. You must understand how to use the different SERP elements in your SEO plan. Importantly, you need to track your SERP to determine what works and does not. SERP is an integral aspect of your SEO campaign that you should not take for granted.

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