Do you know?
Do you know what makes a website “eCommerce”? Can you tell what’s different between an eCommerce and a non-eCommerce website? Whether you’re a curious reader or a business wondering if your site is an eCommerce one, we’re here to share. Within this blog article, we’ll tell you the simplest way of identifying if a site is considered an eCommerce typed or not. Let’s begin!
First up, differentiation
Now, for those unfamiliar, your first assumption would most likely be that any business that deals in products or services would have an eCommerce site. However, that is not always the case. For now let’s group websites into 2 category for the sake of ease for this blog: A non-eCommerce website and an eCommerce website.
A non-eCommerce Website
Websites’ main and most common objective is to provide information to inform, update and/or educate people. Of course there are other types of websites but for now let’s just group all types of websites as “non-eCommerce” websites just for this blog article.
An eCommerce Website
Now, an eCommerce website would still aim to raise awareness and provide information about the business’ products and/or services. But what makes it standout from the “non-eCommerce” websites is that it includes a “transaction” segment. For most cases its a monetary-goods/service exchange where one party offers money while the other offers goods or services. And it is exactly this type of transaction that separates the website from a “normal” website.
Like how the 2 icons represents, all websites are a normal website until you turn it into an online store. And as the description suggests, its only an online store when goods/services are being transacted. Even if goods/services are on displayed but not sold, it can only be considered an informative website that provides description or information of products/services. And that is why even if its a website of a business that has products/services to offer, if its not being transacted, it is not an eCommerce website. Simple, right?
Still wondering how a shop that does business might not have an eCommerce website? Or perhaps unsure what we could be speaking about? Do not fret, we’re here to ensure you walk away with knowledge not confusion. Let us go through some visual examples! Firstly, let’s put all the non-product/service websites aside. Websites that are purely for information purposes (i.e: Wikipedia) will not be counted.
Instead, let’s focus on some business-related sites to truly let you understand a difference between a eCommerce and non-eCommerce website from businesses.
Sample 1: Ayam Brand
Ayam Brand’s webpages.
As you can see from the many pages, they provide information about their different products. However, as they do not sell their products online on their website, there isn’t any “add to cart” sort of service available. This is an example of a business/brand’s website purely dedicated to providing information and not an eCommerce website.
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Sample 2: Nissin
As usual, the website starts off as a simple site with information about their wide variety of cup noodles. But what stands out is the order page where visitor can add to cart as well as check out. This is what makes it an eCommerce site because their products are not only for information purpose but also online sales.
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What makes a website an eCommerce one, in technical terms, is when products/services are being transacted online. In more detailed terms, an “add to cart” and “checkout” as well as payment methods available on site. And if we want to get more specific, an “add to cart” option, a “checkout” option with delivery address required and information provided, and at least 2+ online payment method available all on the website.
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Are you perhaps you’re just a curious reader itching for more articles? If so, take your time to browse through out other blogs!