Part V: Why Choose A Professional Website Development Agency?
In addition to having more experience and skills, hiring professionals also mean you can save enormous resources as well as efforts to make more money. The websites that are built by the development team can help you stay on top of search results, and update the instances regularly.
To stay on top of the competition, web development agencies in Singapore not only provide web design services but will also help you secure higher search results. To keep the constant stream of customers attracted to your platform, your website also has to be professional, visually pleasing as well as easy to navigate. Choosing a professional website development company in Singapore can offer you the e-commerce solutions to give you an attractive storefront.
In simple terms, the core idea of a typical website is to deliver a seamless, simple, and enjoyable shopping experience on your website. So, here are some factors that website developers look at to best make use of the wide array of e-commerce technologies so that they can deliver the ultimate user experience to the target audience.
1. Ease of navigation
To connect with your audience, you need to first put yourself in their shoes. Ultimately, most of your potential customers are looking for an e-commerce experience with a website that is easy to navigate, well-designed, overall making the shopping experience easy and hassle-free. Hence most website developers would consider the layout of the site, the way the products are organised so that there’s a flow in the shopping experience, and that includes the checkout process. Experienced and professional web development agencies in Singapore often anticipate the needs of potential customers of a particular e-commerce store before designing a website.
2. The Use Of Colours And Images
Choosing the colours for your e-commerce site is more complicated than it seems. It is more than just picking out your favourite colours. With their role in psychology, colours are a very powerful tool that website developers can play to their advantage. Different colours can trigger different feelings and behaviours from people, so for example, if your e-commerce site aims to convert your target audience, then you can incorporate a red call-to-action button to trigger feelings of excitement and passion – both feelings being driving factors behind spending.
Or, if you are looking to boost the credibility of your business and brand, then website developers will incorporate blue into your website design. The colour blue is known to increase feelings of trust, making it a go-to colour in the world of business.
Aside from colours, images are known to play a part in increasing conversions. Since no one is willing to buy a product without first seeing it, websites must have high-quality product images being displayed. Getting professional images of your products at multiple angles aids in building confidence and trust in your customers.
3. Make Checking Out A Breeze
A checkout page design should be clean, simple, and easy to navigate so as to make the buying process a hassle-free experience. Website developers often design the page with options to register for your site or to check out as a guest. Plus, most of these pages have very clear information about shipping, costs, returns and exchanges. Upon payment, customers are also directed to a confirmation page so they are updated about the entire process and have access to necessary information such as tracking number and shipping details.
4. Last but not least, Speed
According to research, 2 seconds is the threshold that target customers can accept for most e-commerce websites. These statistics have also shown that visitors will leave your site if your load speed is more than 2 seconds. Because of this factor, Google considers your page load speed time when calculating site rankings. Since every customer has their unique worth, over time this may create significant losses for your brand in terms of revenue. Thus, every website developer always aim to make sure each web page loads quickly along with all the images.
With the implementation of the Productivity Solutions Grant (PSG) in Singapore since April 2020, enterprises in Singapore are encouraged to adopt digitalisation and productivity upgrading efforts, through the use of IT solutions and equipment to enhance business processes. The PSG not only covers sector-specific solutions including the retail, food, logistics, precision engineering, construction, and landscaping industries; it also encourages organisations to adopt solutions that cut across industries related to e-commerce. Thus, when it comes to choosing a professional web development agency in Singapore, it is good to pick one that is a pre-approved vendor of the e-commerce grant.